Kiron Interactive partners with distribution and broadcast expert Vermantia to set up the first pan-African satellite channel dedicated to Virtual Games.
The premium service will showcase their market-leading Virtual Games portfolio, including horses, dogs, football, motor-racing and cycling, with plans to introduce other virtual sports and number games – including Keno – later this year.
The 24/7 channel, featuring live commentary, will be initially launched to over 100 betting shops in Uganda during the first quarter of 2015, with three of the country’s premier betting operators, including Gaming International. These will be joined by another 150 shops in Nigeria, Ghana and Kenya, with plans to grow that number to 600 within the next two years.
Steven Spartinos, co-CEO of Kiron Interactive, said they had recently expanded into 12 territories in Africa, with the continent now a core focus for the company, while adding: “We’re very excited about partnering with Vermantia to make our content available to more and more customers across Africa. “We’re looking forward to speaking to operators in the coming weeks about how our new Channel can provide a competitive advantage to their retail betting estates.”
Thanos Panousis, Vermantia’s Chief Commercial Officer added: “The beauty of the Africa Channel is that it is a cost-effective, scalable solution and has a broad reach, on a continent where Virtual Games have proved to work very well.”
Operators taking bets on events broadcast on the channel will be able to process them via their existing sports betting systems or alternatively via Kiron’s recently up-graded bet management system, BetMan.
Kiron Interactive, established in 2001, is a leading supplier of virtual games and gaming systems to the global gaming industry. Kiron’s virtual gaming products have been successfully deployed across a number of distribution platforms including the internet, mobile, satellite broadcast, And WAN/LAN networked environments and gaming machines. Using the latest animation and proven gaming systems, Kiron’s solutions have grown to be the leaders in their field.