Strategic partnership between Vermantia, 24 MEDIA & Adweb


Vermantia, 24 MEDIA and Adweb would like to announce their partnership for the production and promotion of the new humoristic WEB TV sport’s show, named “Balla Like”.

“Balla Like” is an entertainment show based on the sports timeliness and analyzes in a unique way the sports events of each league. George Mitsikostas is the main host and experienced journalists will join him; all together will comment, analyze and satirize the current sports news and the protagonists of each Greek and foreign championship. The show will be broadcasted live every Monday at 21:30, at the & websites, and will include contests, live connections, guests from Greece and abroad, and in addition the viewers will have the ability to shape part of the show’s content through social media.

The show’s production takes place at Vermantia’s proprietary studios and will be supported by a crew with extensive experience in the production of web shows, in the screening of content in applications and in social media. For the broadcasting of the show, DAILYMOTION’s video player and its live streaming services will be exclusively used, and for the successful and holistic promotion of the show 24 MEDIA’s digital network will be employed. Adweb will be responsible for the commercial exploitation of “Balla Like”, as it has tremendous experience in the commercial screening of web content.