Leading sportsbook goes live with major provider of live streamed racing entertainment
25 July 2023: Altenar, the leading sportsbook and iGaming software provider, has entered into a strategic partnership with Vermantia, the first performance-driven, content and technology provider for betting operators worldwide, to deliver groundbreaking online racing entertainment.
The agreement sees Altenar bolster its reputation as one of the industry’s most established sportsbooks, having signed numerous deals in the past 12 months across a number of regulated markets.
Altenar, known for its commitment to delivering exceptional gaming and betting experiences, has enhanced its horse racing offering to satisfy the demands of its online customers worldwide.
This collaboration ensures that players are able to fully immerse themselves within a unique racing experience, elevating the entertainment value for all.
Vermantia’s premium racing content and complete racing data is set to be readily available to Altenar’s customers globally. Catering to both established European markets and the rapidly emerging regions of Latin America and Africa, with its first partners already lie with Vermantia content, Altenar is also planning to expand the offering to retail.
The seamless integration has been a resounding success, with the most prestigious international live horse and greyhound racing events from the UK, Australia, and New Zealand becoming accessible online.
Commenting on the deal, Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “Our partnership with Vermantia solidifies our position as a leading iGaming software provider.
“We are proud to incorporate top-quality horse and greyhound racing content into our online offering blended with top quality and complete data, providing our customers with the most comprehensive racing portfolio on the market.
“The racing product holds immense growth potential, and together with Vermantia we are committed to continually enriching it with premium global content to meet the evolving demands of our players.”
Spyros Stavropoulos, Commercial Director of Vermantia, added: “We are thrilled to embark on this content and data deal and forge a long and successful strategic partnership with Altenar.
“By integrating Vermantia’s world-class racing content, Altenar’s iGaming customers can now offer their players a top-quality live racing experience from international racecourses. Our ultra-low latency streaming solution ensures that players worldwide can enjoy action-packed horse and greyhound racing like never before.
“Additionally, this collaboration allows Altenar to diversify its product offering, further cementing its position as a pioneer in the industry.”
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Founded in 2011, Altenar is a leading igaming software provider inspired by the vision of its customers. Ranging from bespoke software-only products to its fully-managed sports betting platform, the company has established itself as one of the iGaming industry’s key suppliers across multiple global markets.
With a reputation for stability coupled with flexible and personalised service, Altenar’s proprietary products are developed and operated in-house, with an emphasis on being powered by premium quality data feeds.
In total, Altenar’s services to licensed gaming operators encompasses sportsbook, managed trading services, mobile-first delivery, customised IT-based development and risk management.
Altenar is licensed to operate across 13 major global jurisdictions, including the UK, Malta, Spain, Denmark, Sweden, Portugal, the Netherlands, Colombia and the Baltics.
Please visit www.altenar.com for more details.
Vermantia is a leader in omni-channel content solutions for lotteries, gaming and betting operators worldwide.
The company constitutes a one-stop-shop for bespoke data and picture content featuring thousands of live racing and sports events a year, complemented by the most comprehensive portfolio of virtual sports and next gen games on the market.
Founded in 2007, the company has offices in Athens, Cyprus and Italy, as well as representatives in the UK, CIS, and Nigeria, allowing it to partner dozens of international operators across 32 countries. In March 2018, Arena Racing Company (ARC) acquired a majority stake in Vermantia, expanding its broadcast infrastructure and technological capabilities, allowing it to create a market-leading content & data hub. For more information about Vermantia visit www.vermantia.com
For more information on Vermantia please contact Marianna Herodotou on: Herodotou@vermantia.com