Landmark deal sees Vermantia supply bespoke greyhound racing channel, expanding its presence in Africa
Vermantia, a leader in omni-channel content solutions, has continued to expand its presence in Africa by signing a deal with one of the most established retail betting operators in Nigeria, Winners GoldenBet.
The deal, Vermantia’s third in Nigeria in less than two years, sees Winners GoldenBet provided with premium betting content from the supplier’s market-leading Ultimate Live Greyhound Channel as part of a full turnkey solution, customized to meet local market’s needs.
Set to roll out across Winners GoldenBet’s entire retail estate of more than 2,200 locations, customers will have access to extensive racing coverage from more than 40,000 races per year from the United Kingdom, United States, and Australia, that comes exclusively from Vermantia and Arena Racing Company, the largest racecourse group in the UK.
The live racing channel is powered by Vermantia’s CONNECT platform which ensures a fully-managed data and odds service, being supplemented by a fully-integrated Bet Acceptance System and Cashier.'
Spyros Stavropoulos, Regional Director SEE & Africa of Vermantia, said:
“This landmark deal will see Winners GoldenBet customers have access to some of the most fast-paced live greyhound racing content available worldwide, complete with top quality pictures and full data.
“As a true plug-and-play solution, we look forward to a long and successful partnership together, as well as delivering one of the most advanced technological solutions available on the continent.”
Mr. Sulaiman Olabanji Abdul, General Manager of Winners GoldenBet, added:
“Vermantia’s Ultimate Live Greyhound Racing Channel will provide our customers with the fast paced, action-packed excitement that live greyhound racing is famous for – and we’re excited to see how popular it’s going to be.
“We’ll be accompanying the launch with a full marketing campaign to go alongside, and are sure we’ll be giving our customers a lot of incentive to bet once they see the high-quality content in front of them.”